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Welcome to my personal website. I'm Chris Brassington, a visionary CEO and executive director with a track record of success across Blue Chip and early-stage ventures. With expertise spanning digital transformation, cloud enablement, accelerated computing, and IT, I've consistently delivered results while earning the trust and respect of stakeholders.



2016 – Present

Chief Executive Officer

ebb3 Limited

At ebb3, I've transformed a loss-making business through a successful growth strategy. Forming global partnerships with tech giants like Nvidia and Dell, we specialise in immersive computing applications for clients like Dell, McLaren, Aston Martin, and Morgan Sindall.

2010 – Present

Director (Owner)

Starfish 360 Ltd

As the head of Starfish 360, my digital strategy and tech advisory prowess earned me the prestigious Honorary IMR World Fellowship Award in 2012 for my contributions to e-commerce innovation.

2014 – 2016

Chief Executive Officer

SBL Group Limited

At SBL Group, I led a strategic transformation by orchestrating a turnaround, restructuring the business and rebuilding the management team. As a result, the company evolved into a prominent provider of unified communications, boosting profits, margins, and global presence.

2007 – 2010

Group Managing Director

2ergo PLC (Now Eagle Eye Solutions)

I transitioned 2ergo from a UK-focused commodity proposition to a global managed services business, boosting profits, margins, and global presence.

2002 - 2006

Chief Executive Officer

Totem (Now part of TalkTalk)

As CEO of Totem, a provider of virtual call centre technology, I strategised a remarkable CAGR of 35%, driving gross profit from £1m to £4.9m, while receiving commendations for innovation and leadership.

2001 - 2002

Business Development Director

Differentis Ltd

Innovating with Differentis, I forged strategic partnerships and mobility propositions, contributing to its success in IT strategy consulting.

2000 - 2001

Senior Manager

Cap Gemini Ernst and Young

At Cap Gemini, I spearheaded sales growth in the TMT sector, launching new billing services that increased market share.

1993 – 2000

Various Commercial Senior Management Positions

BT (British Telecom)

I played pivotal roles in BT, achieving revenue and profit targets, pioneering strategic value propositions, and garnering recognition for sales excellence.



MBA with Distinction

Manchester Business School

International Strategy Award

BA with Honours

Middlesex University




Business Development

Business Transformation



M&A Expertise

P&L Management


Strategy and

I excel in developing business strategies from disruptive technologies, as evidenced by my track record of successfully turning around loss-making businesses.

Digital Transformation and
Tech Innovation

My experience spans digital transformation, cloud enablement, and accelerated computing, driving businesses to the forefront of innovation.

Business Turnaround and

I specialise in revitalising failing investments, restructuring businesses, and fostering global partnerships for sustainable growth.

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