Welcome!
Welcome to my personal website. I'm Chris Brassington, a visionary CEO and executive director with a track record of success across Blue Chip and early-stage ventures. With expertise spanning digital transformation, cloud enablement, accelerated computing, and IT, I've consistently delivered results while earning the trust and respect of stakeholders.
EXPERIENCE AND ACHIEVEMENTS
2016 – Present
Chief Executive Officer
ebb3 Limited
At ebb3, I've transformed a loss-making business through a successful growth strategy. Forming global partnerships with tech giants like Nvidia and Dell, we specialise in immersive computing applications for clients like Dell, McLaren, Aston Martin, and Morgan Sindall.
2010 – Present
Director (Owner)
Starfish 360 Ltd
As the head of Starfish 360, my digital strategy and tech advisory prowess earned me the prestigious Honorary IMR World Fellowship Award in 2012 for my contributions to e-commerce innovation.
2014 – 2016
Chief Executive Officer
SBL Group Limited
At SBL Group, I led a strategic transformation by orchestrating a turnaround, restructuring the business and rebuilding the management team. As a result, the company evolved into a prominent provider of unified communications, boosting profits, margins, and global presence.
2007 – 2010
Group Managing Director
2ergo PLC (Now Eagle Eye Solutions)
I transitioned 2ergo from a UK-focused commodity proposition to a global managed services business, boosting profits, margins, and global presence.
2002 - 2006
Chief Executive Officer
Totem (Now part of TalkTalk)
As CEO of Totem, a provider of virtual call centre technology, I strategised a remarkable CAGR of 35%, driving gross profit from £1m to £4.9m, while receiving commendations for innovation and leadership.
2001 - 2002
Business Development Director
Differentis Ltd
Innovating with Differentis, I forged strategic partnerships and mobility propositions, contributing to its success in IT strategy consulting.
2000 - 2001
Senior Manager
Cap Gemini Ernst and Young
At Cap Gemini, I spearheaded sales growth in the TMT sector, launching new billing services that increased market share.
1993 – 2000
Various Commercial Senior Management Positions
BT (British Telecom)
I played pivotal roles in BT, achieving revenue and profit targets, pioneering strategic value propositions, and garnering recognition for sales excellence.
EDUCATION
MBA with Distinction
Manchester Business School
International Strategy Award
BA with Honours
Middlesex University
KEY SKILLS
Strategy
Business Development
Business Transformation
Leadership
Coaching
M&A Expertise
P&L Management
AREAS OF EXPERTISE
Strategy and
Leadership
I excel in developing business strategies from disruptive technologies, as evidenced by my track record of successfully turning around loss-making businesses.
Digital Transformation and
Tech Innovation
My experience spans digital transformation, cloud enablement, and accelerated computing, driving businesses to the forefront of innovation.
Business Turnaround and
Growth
I specialise in revitalising failing investments, restructuring businesses, and fostering global partnerships for sustainable growth.