Making mobile work for retail

Starfish 360 provides market leading customer insight and technology enablement for the retail sector. Our experience and expertise in mobile means we can provide the best approach to mobile engagement, based on your customers’ profile, technology enablement, plus clear measurement via analytics. To not just make your consumer engagement strategy more accurately targeted and personalised than ever before, but also make your mobile retail journey a more rewarding experience for you and your customers.

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Business & Market Assessment

To succeed, retailers need to constantly improve three crucial elements of their business: increase sales, increase loyalty and improve service. In step one, we assess your business and the markets you operate in from every angle, then create a business baseline from which we can develop a solid strategy that achieves these three retail essentials.

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Customer Behaviour Analysis

Do you know which of your customers is likely to easily use mobile, for what, when and how? This stage involves assessing your customer behaviour, not just about whether they’ll engage with mobile marketing, but also about the type of mobile interaction they’re most likely to use.

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Mobile Strategy Defined

The challenges for retailers in a mobile world are almost identical to those faced in the beginnings of ecommerce. In this stage, we define objectives for your mobile channel strategy, which is then developed and refined to help create a robust plan that will keep you one step ahead of developments in a fast-moving market.

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Mobile Enablement

Consumer behaviour for shopping and connecting with brands is changing fast. We help create the environment and infrastructure from which you can manage and analyse mobile engagement. This focuses on the integration of existing systems and mobile commerce onto an integration platform, allowing complete mobile engagement.

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Mobile Engagement

Smartphones and mobiles help businesses to acquire, service, retain and grow customers via m-commerce. Real-time analytics give you the power to deliver accurately targeted personalised mobile engagement campaigns to your customer sets, creating an ongoing dialogue and relationship with them thereby maximising their share of customer wallet as well as their loyalty.

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Business & Market Assessment Customer Behaviour Analysis Mobile Strategy Defined Mobile Enablement Mobile Engagement

What makes us different?

“Mobile customer service is all about ensuring a consistent customer experience that is in line with your brand, across all channels, from first contact to cash to care, no matter what device or channel is used. Is this the experience you are giving your customers?” - Chris Brassington

  • Latest Tweets

  • Microsoft May Deliver Android, iOS Apps on Windows Phone http://t.co/MTlIqhP2 via @mobileMW 1 hours ago

  • Facebook Delivers Biggest Internet IPO in History & yet their mobile piece is not cool http://t.co/J0dEAhbp via @mobileMW 1 hours ago

  • LinkedIn

  • Social media in a mobile enabled world is allowing consumer behavior to change and in doing so has created new freedoms. These behavioral changes impact all forms of commerce in the private and public sector.

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  • Mobile Insight & Behaviour

Your customers' mobiles are always with them and always ready to build relationships that mean something. Your integrated mobile strategy starts here.

Services

  • Starfish 360 presents... The UK’s leading authority on e-retail has chosen Starfish 360 to talk about mobile strategy at its prestigious m-commerce... 21/03/2012

  • Starfish 360 CEO to judge... For the second year running Starfish 360’s CEO, Chris Brassington, has been invited to judge the Interactive Media in Retail... 14/02/2012

  • Senate seat for Starfish... In recognition of its expertise Starfish 360 has become the first mobile commerce and marketing consultancy to be invited... 31/01/2012

  • Mobile masters in Manchester MANCHESTER has become a centre of excellence in mobile enablement and – to prove the point - the leading authority on e-retail... 04/11/2011

  • M-Commerce in a customer... A customer focused approach to mobile retailing has led to a high profile invitation for Starfish 360’s m-commerce experts... 11/08/2011

  • Starfish 360 judges online... The Interactive Media in Retail Group (IMRG) has called on the expertise of the Starfish 360 CEO, Chris Brassington, to help... 27/07/2011

  • JD Williams commissions... JD Williams has commissioned a mobile commerce company to help develop its future m-commerce strategy, which is a major coup... 18/07/2011

  • Back to school for m-commerce Starfish 360 has been asked by The Digital Media Summit to give its expert advice on how to use the m-commerce platforms... 02/05/2011

  • Starfish 360 leads m-commerce... Retail focused event organisers are increasingly turning to the m-commerce experts at Starfish 360 to lead the debate on... 14/04/2011

  • A mobile breakfast BREAKFAST is the most important meal of the day and mobile is the most important medium of the year, so a specialist in retail... 25/03/2011

  • Five m-commerce mistakes... The year’s first integrated mobile marketing and m-commerce event for retailers pulled no punches when putting sellers on... 25/02/2011

  • MMA brings future global... Fresh from last week’s Mobile World Congress in Barcelona, the Mobile Marketing Association’s (MMA) first stop will be to... 21/02/2011

  • mBlox in final line-up... The number one global mobile transaction network provider is the final signing for 2011’s first integrated mobile marketing... 15/02/2011

  • Vertex to join Starfish... A leading customer management outsourcer - with a number of key clients in the retail sector - has confirmed its backing... 10/02/2011

  • Starfish 360 launches... Ex-Group Managing Director of 2ergo launches Starfish 360 with a stark warning and a major event to help retailers play catch-up... 10/02/2011

  • Chris Brassington, Starfish... Given that economists continue to forecast tight trading conditions for 2011, the top two challenges facing most retailers... 11/01/2011

  • Retailers gather in the... Starfish 360 is to host the first integrated mobile marketing and commerce event aimed specifically at the retailing industry. 11/01/2011

  • Ex-Group Managing Director... Chris Brassington has brought together significant mobile marketing experience from across the industry into a single client... 11/01/2011

  • Starfish 360 joins IMRG... Interactive Media in Retail Group (IMRG) has welcomed Starfish360 into its community to help provide thought leadership on... 10/01/2011

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Making mobile work for retail